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100 ways to create a great ad

Collins, Tim

100 ways to create a great ad by Tim Collins - London: Laurence King Publishing Ltd 2014 - 208p., ind. 26 cm x 21 cm

ISBN: 9781780671680

Subjects--Topical Terms:
advertising
analogy
borrowed interest
branded content
case studies
dpuns
endorsement
heritage
hyperbole
logo
long copy
omission
product sampling
puzzels
symbols
visual puns

Dewey Class. No.: 659.1 / COL

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