From voices to results : voice of customer questions, tools, and analysis : proven techniques for understanding and engaging with your customers

Coppenhaver, Robert

From voices to results : voice of customer questions, tools, and analysis : proven techniques for understanding and engaging with your customers by Robert Coppenhaver - Birmingham: Impackt Publishing 2018 - iv, 207p., app. 25 cm x 17 cm

9781783001446


consumer satisfaction
customer loyalty
customer relations
marketing research

658.8343 / COP
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