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Netnography : doing ethnographic research online

Kozinets, Robert V.

Netnography : doing ethnographic research online by Robert V. Kozinets - New Delhi: SAGE Publications India Pvt. Ltd 2013 - vii, 221p., notes, glos., app., ref., ind. 25 cm x 17 cm

ISBN: 9781848606456

Subjects--Topical Terms:
advancing netnography
communities online
culture online
data analysis
data collection
ethical netnography
ethnology research
method of netnography
representation
researching online

Dewey Class. No.: 305.80072 / KOZ

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