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Selling electronic media

Shane, Ed

Selling electronic media by Ed Shane foreword by Michael C. Keith - Boston: Focal Press 1999 - xx, 462p., epilo., app., glos., ind. 25 cm x 18 cm

ISBN: 0240803272

Subjects--Topical Terms:
cable advertising
case for advertising
casting the net
interactive interim
mass media
radio advertising
research and ratings
sales management
sales process
selling
selling television advertising

Dewey Class. No.: 384.50688 / SHA

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