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Creating powerful brands

Chernatony, Leslie De

Creating powerful brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace - 4th ed. - New York: Butterwoth Heinemann 2015 - xxiii, 483p., ind. 22 cm x 18 cm

ISBN: 9781856178495

Subjects--Topical Terms:
brand name products
branding
marketing
planning
product management

Dewey Class. No.: 658.827 / CHE

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