The trend forecaster's handbook

Raymond, Martin

The trend forecaster's handbook by Martin Raymond - London: Laurence King Publishing Limited 2010 - 216p., notes., glos., ind., acknow. 29 cmx22 cm

9781856697026


anatomy of a trend
cultural triangulation
insight, strategy and innovation
intuitive forecasting
network forecasting
scenario planning
trend forecaster's toolkit

658.83 / RAY
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