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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand by Catherine Kaputa - London: Nicholas Brealey Publishing 2012 - xxii, 272p., ind. 23 cm x 15 cm

ISBN: 9781857885811

Subjects--Topical Terms:
brand entrepreneur
brand idea
branding
company culture
creating your brand
marketing
power positioning
success in business
verbal identity

Dewey Class. No.: 658.827 / KAP

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