How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth
Payne, Mark
How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth by Mark Payne - London: Nicholas Brealey Publishing 2014 - 288p., ind. 22 cm x 13 cm
9781857886283
2b or not 2b
creative ability in business
innovation strategy
insights about insights
lessons from the spatula
little myth busting
marketing
monday morning
need for speed
new products
question of transformation
stretch factor
two-sided problem
two-sided solution
658.8 / PAY
How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth by Mark Payne - London: Nicholas Brealey Publishing 2014 - 288p., ind. 22 cm x 13 cm
9781857886283
2b or not 2b
creative ability in business
innovation strategy
insights about insights
lessons from the spatula
little myth busting
marketing
monday morning
need for speed
new products
question of transformation
stretch factor
two-sided problem
two-sided solution
658.8 / PAY