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Strategic sport marketing

Shilbury, David

Strategic sport marketing by David Shilbury, Shayne Quick and Hans Westerbeek - 2nd ed. - Australia: Allen and Unwin 2008 - xii, 340p., bib., ind. 23 cm x 17 cm

ISBN: 9781865089184

Subjects--Topical Terms:
advertising
controlling marketing strategy
customer satisfaction
internet
market research
planning
pricing strategies
promotion mix
promotional licensing
public relations
service quality
sport consumer
sport facility
sport marketing
sport product
television

Dewey Class. No.: 796.0698 / SHI

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