Promotion and marketing for broadcasting, cable and the web
Eastman, Susan Tyler (ed.)
Promotion and marketing for broadcasting, cable and the web - 4th ed. - Boston: Focal Press, 2002. - xiii, 274p., bib., ind. 23 cm x 15 cm
024080497X
advertisers
budgeting in promotion
buyers
cable television
commercial radio promotion
designing and on line promotion
global promotion
internet marketing
local station
marketing
media
network television
radio broadcasting
television broadcasting
384.550688 / PRO
Promotion and marketing for broadcasting, cable and the web - 4th ed. - Boston: Focal Press, 2002. - xiii, 274p., bib., ind. 23 cm x 15 cm
024080497X
advertisers
budgeting in promotion
buyers
cable television
commercial radio promotion
designing and on line promotion
global promotion
internet marketing
local station
marketing
media
network television
radio broadcasting
television broadcasting
384.550688 / PRO