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The advertising association handbook

Bullmore, J. J. D. (ed.)

The advertising association handbook - London: Holt Rinehart and wiston 1983 - xvii, 378p., ind. 25 cm x 18 cm

ISBN: 0039104281

Subjects--Topical Terms:
advertisers
advertising association
agency
attitudes
controls
effectiveness
media
role of advertising economy
sensitive issues
statistics

Dewey Class. No.: 659.1 / ADV

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