An analysis of W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Mebert, Andreas
An analysis of W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant by Andreas Mebert and Stephanie Lowe - London: Macat-Routledge 2017 - 89p., glo. 20 cm x 13 cm - The Macat Library .
9781912128426
market segmentation
new products
658.802 / MEB
An analysis of W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant by Andreas Mebert and Stephanie Lowe - London: Macat-Routledge 2017 - 89p., glo. 20 cm x 13 cm - The Macat Library .
9781912128426
market segmentation
new products
658.802 / MEB