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Basic marketing

McCarthy, E. Jerome

Basic marketing by E. Jerome McCarthy and Stanley J. Shapiro - Chicago: Irwin 1978 - xvi, 876p., app., ind. 24 cm x 17 cm

ISBN: 0256021384

Subjects--Topical Terms:
environment
management in action
marketing
place
price
product
promotion
reappraised
selection target markets

Dewey Class. No.: 658.8 / MCC

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