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Winning in service markets : success through people, technology and strategy

Wirtz, Jochen

Winning in service markets : success through people, technology and strategy by Jochen Wirtz - New Jersey: World Scientific Publishing Co Inc 2017 - xvii, 684p., ind. 23 cm x 15 cm

ISBN: 9781944659059

Subjects--Topical Terms:
4 ps
branding
customer relations
excellence
marketing
products
service industries

Dewey Class. No.: 658 / WIR

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