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Cases in promotional strategy

Engel, James F.

Cases in promotional strategy by James F. Engel and W. Wayne Talarzyk - Rev. ed. - Illinois: Richard D. Irwin Inc. 1984 - x, 282p., ind. 23 cm x 15 cm

ISBN: 0256031002

Subjects--Topical Terms:
cases
efforts
management
mass communication
media strategy
personal selling efforts
planning
promotional campaign
stimulating reseller support

Dewey Class. No.: 658.82 / ENG

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