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The fundamentals of branding

Davis, Melissa

The fundamentals of branding by Melissa Davis - Switzerland: AVA Publishing SA 2009 - 183p., ind. 23 cm x 20 cm

ISBN: 9782940373987

Subjects--Topical Terms:
brand history
brand structures
branding
communicating the brand
measurement in the business and marketing process
teamwork and talent
understanding the brand audience

Dewey Class. No.: 658.827 / DAV

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