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Consumer behaviour : marketing strategy perspectives

Peter, Paul J.

Consumer behaviour : marketing strategy perspectives by J. Paul Peter and Jerry C. Olson - Illinois: Irwin 1987 - xvii, 698p., ind. 24 cm x 20 cm

ISBN: 0256031770

Subjects--Topical Terms:
analysis
cases
consumer behavior
decision making
environmental theory
influences
integration process
marketing strategy
pricing
promotion
strategy development

Dewey Class. No.: 658.8342 / PET

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