Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992

Simon Broadbent (ed.)

Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992 - London: Holt, Rinehart and Winston Ltd. 1983 - xv, 240p., ind. 25 cm x 18 cm

0039104664


advertising
case studies
consumer goods
effectiveness
evaluation
special category

659.111 / ADV
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