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Ingredient branding : making the invisible visible

Kotler, Philip

Ingredient branding : making the invisible visible by Philip Kotler and Waldemar Pfoertsch - New York: Springer Private Limited 2010 - xx, 393p., bib. 24 cm x 16 cm

ISBN: 9783642042133

Subjects--Topical Terms:
brand name products
branding
branding ingredients
case studies
ingredient branding
managing ingredient brands
markenpolitik swd
marketing
measuring the performance of inbrands
produktimage swd
success stories

Dewey Class. No.: 658.827 / KOT

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