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Strategic retail management : text and international cases

Zentes, Joachim

Strategic retail management : text and international cases by Joachim Zentes, Dirk Morschett and Hanna Schramm-Klein - 3rd ed. - Wiesbaden: Springer Fachmedien Wiesbaden 2017 - xvi, 468p., ref., ind. 24 cm x 17 cm

ISBN: 9783658101824

Subjects--Topical Terms:
business
marketing
retail trade
sales management

Dewey Class. No.: 658.87 / ZEN

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