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Cases in advertising and promotion management

Quelch, John A.

Cases in advertising and promotion management by John A. Quelch and Paul W. Farris - 3rd ed. - Illinois: Irwin 1991 - xiii, 908p., ind. 24 cm x 19 cm

ISBN: 0256096899

Subjects--Topical Terms:
advertising
branding
budgeting
cases
communications
copy testing
marketing
media
POP
positioning
promotion
social ethics
strategy

Dewey Class. No.: 659.1 / QUE

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