Marketing research in a marketing environment
Dillon, William R.
Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle - 3rd ed. - New York: Irwin/Mcgraw-Hill, Inc. 1997 - xxii, 760p., app., glos., ind. 24 cm x 19 cm
0256108293
acquiring data
applications
data processing and analysis
marketing research environment
measurement
questionnaire design
report preparation and ethical issues
sampling theory and practices
scaling
658.83 / DIL
Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle - 3rd ed. - New York: Irwin/Mcgraw-Hill, Inc. 1997 - xxii, 760p., app., glos., ind. 24 cm x 19 cm
0256108293
acquiring data
applications
data processing and analysis
marketing research environment
measurement
questionnaire design
report preparation and ethical issues
sampling theory and practices
scaling
658.83 / DIL