International marketing : analysis and strategy
Onkvisit, Sak
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw - 3rd ed. - New Jersey: Prentice-Hall Inc 1998 - xviii, 750p., ind. 25 cm x 20 cm
9788120312384
advertising
case
consumer behaviour
culture
currencies and foreign exchange
distribution
economic development
export marketing
financing
foreign market entry strategies
international marketing decisions
legal
management
market analysisx
marketing barriers
money markets
physical distribution and documentation
planing for international marketing
pricing strategies
promotion strategies
trade distortions
trade theories
world market environment
658.84 / ONK
International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw - 3rd ed. - New Jersey: Prentice-Hall Inc 1998 - xviii, 750p., ind. 25 cm x 20 cm
9788120312384
advertising
case
consumer behaviour
culture
currencies and foreign exchange
distribution
economic development
export marketing
financing
foreign market entry strategies
international marketing decisions
legal
management
market analysisx
marketing barriers
money markets
physical distribution and documentation
planing for international marketing
pricing strategies
promotion strategies
trade distortions
trade theories
world market environment
658.84 / ONK