Introduction to advertising and promotion : an integrated marketing communications perspective
Belch, George E.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch - 3rd ed. - Chicago: Irwin 1995 - xvi, 762p., glos., ind. 27 cm x 21 cm
0256136971
analysing communication process
business-to-business communications
control
economic aspects
ethical
evaluation
international advertising
marketing communication program
monitoring
promotion in marketing
promotion programme situation analysis
promotional program
regulation
role of advertising
social
659.1 / BEL
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch - 3rd ed. - Chicago: Irwin 1995 - xvi, 762p., glos., ind. 27 cm x 21 cm
0256136971
analysing communication process
business-to-business communications
control
economic aspects
ethical
evaluation
international advertising
marketing communication program
monitoring
promotion in marketing
promotion programme situation analysis
promotional program
regulation
role of advertising
social
659.1 / BEL