Marketing management : concepts, cases, challenges and trends
Govindarajan, M.
Marketing management : concepts, cases, challenges and trends by M. Govindarajan - 2nd ed. - New Delhi: Prentice-Hall of India Private Limited 2007 - xx, 312p., ind. 24 cm x 18 cm
9788120332591
advertising and sales promotion
brand management
consumer buying behaviour
distribution channels
environment
goods, cutomers and markets
market segmentation
marketing control
marketing mix
marketing philosophies
marketing research
product planning
product pricing
strategy formulation
658.802 / GOV
Marketing management : concepts, cases, challenges and trends by M. Govindarajan - 2nd ed. - New Delhi: Prentice-Hall of India Private Limited 2007 - xx, 312p., ind. 24 cm x 18 cm
9788120332591
advertising and sales promotion
brand management
consumer buying behaviour
distribution channels
environment
goods, cutomers and markets
market segmentation
marketing control
marketing mix
marketing philosophies
marketing research
product planning
product pricing
strategy formulation
658.802 / GOV