Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Mathieson, Rick

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age by Rick Mathieson - New Delhi: Prentice-Hall of India Private Limted 2007 - ix, 244p., notes, glos., ind. 24 cm x 16 cm

9788120332652


branding
dialing for dollar
marketing
mobile commerce
product management
reach out and sell someone
wireless point persuasion

658.827 / MAT
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