Normal view MARC view ISBD view

Customer relationship management : a strategic approach to marketing

Mukerjee, Kaushik

Customer relationship management : a strategic approach to marketing by Kaushik Mukerjee foreword by Jagdish N. Sheth - New Delhi: Prentice-Hall of India Private Limited 2007 - xix, 170p., ind. 24 cm x 18 cm

ISBN: 9788120332850

Subjects--Topical Terms:
case study
chaning nature of marketing and customer service
CRM
customer relationship
customer satisfaction
e CRM
economics of building customer relationship
guarding against CRM failures
implementation
IT and tools
strategy

Dewey Class. No.: 658.812 / MUK

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)