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Integrated advertising, promotion and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack - 3rd ed. - New Delhi: Prentice Hall of India 2007 - xix, 515p., ind. 28 cm x 22 cm

ISBN: 9788120333055

Subjects--Topical Terms:
advertising
brand management
buyer behaviour
communication in marketing
consumer
corporate image
customer relationship management
design
entrepreneurial
IMC advertising
integrated marketing communication
integrated tools
internet marketing
media selection
personal selling
promotional tools
promotions opportunity analysis
public relations
small business
trade promotions

Dewey Class. No.: 659.1 / CLO

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