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The anatomy of persuasion

Norbert Aubuchon

The anatomy of persuasion by Norbert Aubuchon - New Delhi: PHI learning Pvt. Ltd. 2007 - xii, 493p., app., ind. 23 cm x 16 cm

ISBN: 9788120333109

Subjects--Topical Terms:
case study
communication priciples
creativity
leadership
negotiation in business
persuasion (psychology)
rhetoric
selling

Dewey Class. No.: 658.4052 / AUB

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