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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities

Johnston, Robert E.

The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities by Robert E. Johnston and J. Douglas Bate - New Delhi: Prentice-Hall of India Pvt. Ltd. 2008 - xviii, 286p., glos., ind. 23 cm x 16 cm

ISBN: 9788120333116

Subjects--Topical Terms:
discovery process
strategic planning
strategy meets innovation

Dewey Class. No.: 658.4012 / JOH

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