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Advertising policy and practice

Driver, John C.

Advertising policy and practice by John C. Driver and Gordon R. Foxall - East Sussex: Holt, Rinehart and Winston Ltd. 1984 - x, 165p., app., ind. 25 cm x 18 cm

ISBN: 0039105601

Subjects--Topical Terms:
advertising
advertising policy
consumer behaviour
economics
producer behaviour
regulatory policy

Dewey Class. No.: 659.1 / DRI

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