Case studies in marketing : the Indian context

Srinivasan, R.

Case studies in marketing : the Indian context by R. Srinivasan - 4th ed. - New Delhi: Prentice-Hall of India Pvt., Ltd. 2008 - xvi, 352p., app. 24 cm x 16 cm

9788120335431


Ace Designers
Bharat earth Movers Limited (BEML)
Bharat HeavyElectricals Limited (BHEL)
BPL Colour Television
cafe Coffee Day
cases
Charter Aviation Services
Credit Card
Daimler Chrysler
East West Air Lines
Gillette India
global marketing Wipro
government electric factory limited
HMT
HMT watch
Hotel Ashok
Hotel Taj
IDE drip irrigation system
I-Flex solutions
Indian garments
Infosys Technology Limited
Karnataka State Tourism Development Corporattion (KSTDC)
marketing
Mysore Sales International Limited
Namdhari Fresh
Oil Seeds Growers
retailng , advertising, marketing and merchandising service (RAMMS)
SAP India
services marketing
sterling holiday resorts
Thomas Cook

658.800926 / SRI
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