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Truth : new rules for marketing in a skeptical world

Upshaw, Lynn

Truth : new rules for marketing in a skeptical world by Lynn Upshaw - New Delhi: PHI Learning Pvt. Ltd. 2008 - vii, 279p., app., notes, bib, ind. 24 cm x 16 cm

ISBN: 9788120335837

Subjects--Topical Terms:
integrity
leadership
market integrity
marketing
planning
strategies
training

Dewey Class. No.: 658.8 / UPS

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