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Predictive modelling in strategic marketing

Rao, Purba Halady

Predictive modelling in strategic marketing by Purba Halady Rao - New Delhi: PHI Learning Pvt. Ltd. 2008 - xiii, 146p., app, bib., ind. 24 cm x 16 cm

ISBN: 9788120336346

Subjects--Topical Terms:
case studies
cluster analysis
conjoint analysis
consumer analysis
Contact Centre Industry
Credit Card Industry
data mining
logistics regression
RFM analysis
Software Asia Inc.

Dewey Class. No.: 658.8 / RAO

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