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Effective public relations and media strategy

Reddi, C. V. Narasimha

Effective public relations and media strategy by C. V. Narasimha Reddi - New Delhi: Prentice Hall India Learning Privat Limited 2009 - xxvii, 507p., ref., ind. 24 cm x 16 cm

ISBN: 9788120336469

Subjects--Topical Terms:
banks
communication
communication
corporate communications
crisis management
evolution
evolution
media relations
media strategy
multimedia
NGOs
police
political parties
principles
professional organisations
public relations
public sector
stakeholder's relations
strategic
traditional folk media
visual media

Dewey Class. No.: 659.2 / RED

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