Normal view MARC view ISBD view

Contemporary advertising

Arens, William F.

Contemporary advertising by William F. Arens - 6th ed. - Chicago: Irwin 1996 - xxx, 501p., app., notes, ind. 28 cm x 22 cm

ISBN: 0256182574

Subjects--Topical Terms:
advertising perspectives
building relationships through integrated marketing communications
buying media space time
crafting marketing and advertising strategy
creating advertisements and commercials

Dewey Class. No.: 659.1 / ARE

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)