Managing innovation and new product development : concepts and cases
Chaturvedi, Mukesh
Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul - New Delhi: PHI Learning Pvt., Ltd. 2009 - xix, 271 p., ind 24 cm x 16 cm
9788120337275
cellular connection
diffusion of innovations
economic analysis
evaluation of products
health is wealth
indian passenger car market
innovation management
innovations management process
integrated approach
major challenges
managing innovation in services
new product development
new product ideas
product launch
refrigerator industry
review questions
shampoo market
soap opera
television dhamaka
test marketing
washing machine market
658 / CHA
Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul - New Delhi: PHI Learning Pvt., Ltd. 2009 - xix, 271 p., ind 24 cm x 16 cm
9788120337275
cellular connection
diffusion of innovations
economic analysis
evaluation of products
health is wealth
indian passenger car market
innovation management
innovations management process
integrated approach
major challenges
managing innovation in services
new product development
new product ideas
product launch
refrigerator industry
review questions
shampoo market
soap opera
television dhamaka
test marketing
washing machine market
658 / CHA