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Cases in marketing management

Bernhardt, Kenneth L.

Cases in marketing management by Kenneth L. Bernhardt and Thomas C. Kinner - 7th ed. - Chicago: Irwin 1997 - xiv, 665p. 24 cm x 19 cm - The Irwin series in marketing .

ISBN: 0256204640

Subjects--Topical Terms:
brand management decisions
case method
decision making case studies
distribution decisions
ethical aspects of marketing
forcasting
marketing inormation
marketing management case studies
marketing programs
pricing decisions
product
promotion decisions
public policy
strategy

Dewey Class. No.: 658.9 / BER

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