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Strategic marketing for nonprofit organizations

Andreasen, Alan R.

Strategic marketing for nonprofit organizations by Alan R. Andreasen and Philip Kotler - 7th ed. - New Delhi: Pearson Education (Singapore) Pte. Ltd. 2008 - xxii, 504p., ind. 24 cm x 18 cm

ISBN: 9788120338906

Subjects--Topical Terms:
designing the marketing mix
developing a customer orientation
marketing
nonprofit organisations
organising and controlling marketing strategies
organising resources
strategic planning

Dewey Class. No.: 658.802 / AND

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