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Consumer behaviour : insights from Indian market

Majumdar, Ramanuj

Consumer behaviour : insights from Indian market by Ramanuj Majumdar - New Delhi: PHI Learning Private Limited 2010 - ix, 350p., glos., ind. 24 cm x 19 cm

ISBN: 9788120339637

Subjects--Topical Terms:
Cadbury Dairy Milk
case studies
consumer decision-making process
cosumer behaviour
cultural
Dove
Indian market
Lux
Maruti 800
Nescafe
social
Sprite
Titan

Dewey Class. No.: 658.8342 / MAJ

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