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Advertising and public relations research

Jugenheimer, Donald W.

Advertising and public relations research by Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley and Jerry C. Hudson - New Delhi: PHI Learning Private Limited 2010 - viii, 327p., app., ind. 24 cm x 18 cm

ISBN: 9788120341364

Subjects--Topical Terms:
advertising
data analysis
online resources
planning and design research
public relations
qualitative research
quantitative research
research
research methods

Dewey Class. No.: 659.072 / ADV

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