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Product policy and brand management : text and cases

Chitale, A. K.

Product policy and brand management : text and cases by A. K. Chitale and Ravi Gupta - 2nd ed. - New Delhi: PHI Learning Private Limited 2013 - xii, 290p., ind. 24 cm x 16 cm

ISBN: 9788120346369

Subjects--Topical Terms:
brand equity
brand identity
brand management
live case studies
policy management
product life style
product management
product planning system
product portfolio

Dewey Class. No.: 658.827 / CHI

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