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Integrated retail marketing communication

Sudhakar, G. P.

Integrated retail marketing communication by G. P. Sudhakar - New Delhi: PHI Learning private Limited, 2012 - xvii, 145p., ind. 24 cm x 16 cm

ISBN: 9788120346406

Subjects--Topical Terms:
branding store
direct marketing
marketing communication
multi channel retailing
personal selling
positioning retail brands
public relations
retail
retail advertising
sales promotions
shopper marketing

Dewey Class. No.: 658.87 / SUD

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