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Marketing research

Arora, Richa

Marketing research by Richa Arora and Nitin R. Mahankale - New Delhi: PHI Learning Private Limited 2013 - xiv, 257p., glos., ind. 24 cm x 16 cm

ISBN: 9788120346697

Subjects--Topical Terms:
data analysis
data collection
data processing
experimental research
marketing
marketing research
marketing research process
qualitative research
report writing
research design
research plan
sales analysis
sampling
satistical techniques
statistical packages

Dewey Class. No.: 658.83 / ARO

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