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Customer relationship management : concepts and cases

Rai, Alok Kumar

Customer relationship management : concepts and cases by Alok Kumar Rai - 2nd ed. - New Delhi: PHI Learning Private Limited 2013 - xxiv, 501p., ind. 24 cm x 18 cm

ISBN: 9788120346956

Subjects--Topical Terms:
Bharti Airtel
customer experience management
customer loyalty
customer relationship management
customer retention
customer satisfaction
employee factor
implementation model
management
relationship in management
research dimension
service quality
technological development

Dewey Class. No.: 658.812 / RAI

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