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Brand equity : an Indian perspective

Trott, Sangeeta

Brand equity : an Indian perspective by Sangeeta Trott and Vinod V. Sople - New Delhi: PHI Learning 2016 - xix, 219p., ind. 24 cm x 18 cm

ISBN: 9788120351769

Subjects--Topical Terms:
branding
case study
marketing

Dewey Class. No.: 658.827 / TRO

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