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The Financial times marketing casebook

Wright, Sheila

The Financial times marketing casebook by Sheila Wright - London: Pitman Publishing 1997 - vii, 231p. 24 cm x 19 cm

ISBN: 0273620584

Subjects--Topical Terms:
advertising
case studies
channels
communication
consumer behaviour
direct marketing
dynamics
European marketing environment
logistics
marketing
new product development
pricing
product
public relations
retailers and wholesalers
sales promotion
sevices marketing
strategic marketing

Dewey Class. No.: 658.80722 / WRI

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