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Integrated marketing communication

Pickton, David

Integrated marketing communication by David Pickton and Amanda Broderick - 3rd ed. - London: Pitman Publishing 2001 - xxvi, 752p., iglos., ind. 25 cm x 29 cm

ISBN: 0273625136

Subjects--Topical Terms:
advertising
agency operation
brand management
budgets
buyer behaviour
campaign
direct marketing
integrated marketing communication
marketing communication
media
media implementation
packaing
production implementation
public relations
sales promotion
sponsorship

Dewey Class. No.: 658.802 / PIC

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