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Seven secrets of service strategy

Horovitz, Jacques

Seven secrets of service strategy by Jacques Horovitz - Harlow: Financial Times Prentice Hall 2000 - xiv, 140p., bib., ind. 24 cm x 16 cm

ISBN: 0273635778

Subjects--Topical Terms:
communication
creating customer value
customer satisfaction survey
customers segmentation
loyalty building
marketing
service management
services

Dewey Class. No.: 658.804 / HOR

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