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Corporate religion : building a strong company through personality and corporate soul

Kunde, Jesper

Corporate religion : building a strong company through personality and corporate soul by Jesper Kunde foreword by B. J. Cunningham - London: Prentice Hall 2000 - xvi, 288p. 25 cm x 18 cm

ISBN: 0273643800

Subjects--Topical Terms:
brand band
brand building
brand position
brand religion
brand values
commitment and action
corporate religion
international chaos
market positions
product
product concepts

Dewey Class. No.: 658.4012 / KUN

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